(Worthy Satire) – After days of customer backlash over its new minimalist logo, Cracker Barrel shocked the world Tuesday by bringing back its iconic original branding–along with the old man who, apparently, was never dead.
According to company spokespeople, the bearded figure leaning on a barrel had simply been in a Rip Van Winkle-style sleep since the late 1970s. “We thought he was gone, but turns out he just needed a really long nap after eating too many biscuits,” a Cracker Barrel executive confessed.
When awakened, the old man allegedly muttered, “Gas is how much? And you call those pancakes?” before requesting black coffee and demanding the jukebox play nothing after 1973.
Brand experts say the revelation raises important questions: If the old man has been sleeping this whole time, who’s been approving all those confusing menu redesigns? Company insiders admit it may have been “the interns.”
Customers are delighted, though. “This is America,” said one loyal patron, “where even our logos can come back from the dead–well, or from a really good nap.”
Industry analysts predict the revived branding will boost sales, though some worry the old man may drift off again mid-breakfast. To prevent this, Cracker Barrel has reportedly hired a team of servers armed with bottomless coffee pots to keep him alert through Q4.
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