(Worthy Satire) – In a shocking move that has left both caffeine addicts and marketing professors scratching their heads, Maxwell House announced today it is officially rebranding itself as “Maxwell Apartment.”
Why the downgrade? Company executives say it’s all about downsizing in their later years.
“For over a century, we’ve been a household name,” said one exhausted brand manager, sipping his third lukewarm cup of decaf. “But frankly, houses are a lot to maintain—leaky roofs, lawns to mow, property taxes. We’re getting older. It’s time to simplify. So we’re moving into a cozy little one-bedroom apartment. No yard, no fuss, just a balcony for our morning brew.”
The new slogan—“Good to the Last Drop… of Rent Money”—will roll out nationwide this fall, along with updated packaging that features a sad but efficient floor plan.
Loyal fans of Maxwell House are confused but sympathetic. “I get it,” said one lifelong drinker. “I’m downsizing too. First it was my home, then my car, now my coffee brand. It’s comforting to know Maxwell and I are on the same depressing journey together.”
Industry analysts predict competing coffee companies may soon follow suit, with Folgers considering “Folgers Studio Loft” and Starbucks testing a pilot program called “Starbucks Efficiency Unit.”
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